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Privacy Policy

Privacy Policy

Last Updated: 20 August 2026

1. Introduction

Silverline Market Research Ltd ("Silverline Market Research", "we", "us", or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit or use our website, silverlinemarketresearch.com, contact us, engage our services, or otherwise interact with us.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, Silverline Market Research Ltd is the data controller responsible for your personal data.

Company details:

Silverline Market Research Ltd
Company Registration Number: 17144616
27 Old Gloucester Street
London
United Kingdom
WC1N 3AX

Email: info@silverlinemarketresearch.com

By using our website or providing personal information to us, you acknowledge that your personal data may be processed in accordance with this Privacy Policy.

2. Who We Are

Silverline Market Research Ltd provides market research and related research services to businesses and organisations.

We may collect and process personal information relating to:

  • Visitors to our website;

  • Individuals who contact us;

  • Prospective clients;

  • Existing clients;

  • Representatives of client organisations;

  • Research participants;

  • Suppliers and professional advisers; and

  • Individuals who otherwise interact with our business.

Where we process personal data, we aim to do so fairly, lawfully and transparently.

3. Personal Data We May Collect

The type of information we collect depends on how you interact with us.

3.1 Information You Provide Directly

When you contact us, submit an enquiry, request information, or otherwise communicate with us, we may collect information such as:

  • Your name;

  • Job title or position;

  • Company or organisation name;

  • Email address;

  • Telephone number;

  • Postal or business address;

  • Information contained in your enquiry or correspondence;

  • Details about the services you are interested in;

  • Information provided as part of a project enquiry;

  • Billing and invoicing information; and

  • Any other information you voluntarily provide to us.

You should ensure that any personal information you provide to us is accurate and up to date.

3.2 Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, depending on the technologies and cookies used on the website.

This may include:

  • IP address;

  • Browser type and version;

  • Device type;

  • Operating system;

  • Approximate geographical location;

  • Website pages visited;

  • Date and time of visits;

  • Referral information;

  • Website interaction information; and

  • Other technical information relating to your use of the website.

This information may be used to maintain, secure, analyse and improve our website.

3.3 Information Obtained From Other Sources

In certain circumstances, we may receive information about you from third parties.

For example, this may include information provided by:

  • Your employer or organisation;

  • A client organisation;

  • Professional advisers;

  • Service providers;

  • Business partners;

  • Publicly available sources; or

  • Other individuals acting on your behalf.

We will only use such information where there is a lawful basis for doing so.

4. How We Use Your Personal Data

We may use personal information for a number of legitimate business purposes, including:

  • Responding to enquiries;

  • Providing information about our services;

  • Preparing proposals and quotations;

  • Entering into and performing contracts;

  • Delivering market research projects;

  • Communicating with clients and prospective clients;

  • Managing business relationships;

  • Administering accounts and invoices;

  • Processing payments where applicable;

  • Maintaining business records;

  • Managing suppliers and professional relationships;

  • Operating and maintaining our website;

  • Improving our website, services and user experience;

  • Monitoring website security;

  • Preventing fraud, misuse or other unlawful activity;

  • Complying with legal and regulatory obligations;

  • Establishing, exercising or defending legal claims; and

  • Sending marketing communications where legally permitted.

We will not use your personal data for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by law.

5. Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal data.

Depending on the circumstances, we may rely on one or more of the following lawful bases.

5.1 Consent

We may process your personal data where you have provided consent.

Where we rely on consent, you have the right to withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

5.2 Contract

We may process your personal information where it is necessary to enter into or perform a contract with you.

For example, this may apply where you engage us to provide market research or related services.

5.3 Legitimate Interests

We may process personal data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests.

Our legitimate interests may include:

  • Operating and developing our business;

  • Managing client relationships;

  • Responding to business enquiries;

  • Improving our services;

  • Maintaining website security;

  • Protecting our business and property;

  • Managing suppliers;

  • Maintaining appropriate business records; and

  • Establishing or defending legal claims.

Where we rely on legitimate interests, we will consider the potential impact on individuals and ensure that the processing is proportionate.

5.4 Legal Obligations

We may process personal data where necessary to comply with a legal or regulatory obligation.

This may include obligations relating to accounting, taxation, financial records, legal proceedings or regulatory requirements.

5.5 Vital Interests

In exceptional circumstances, we may process personal information where necessary to protect someone's vital interests.

6. Market Research Data

As a market research business, we may process information relating to individuals as part of research projects carried out for our clients.

The nature of information collected will depend on the requirements of the relevant research project.

Where appropriate, research may involve information such as:

  • Demographic information;

  • Opinions and preferences;

  • Consumer behaviour;

  • Professional information;

  • Responses to surveys or interviews;

  • Feedback about products or services; and

  • Other information relevant to the research objectives.

We will take appropriate steps to ensure that personal information collected for research purposes is handled lawfully and responsibly.

Where research results are provided to clients, we may use aggregated, anonymised or otherwise appropriately protected information where appropriate.

We will not knowingly collect special category personal data unless there is an appropriate lawful basis and the processing is permitted under applicable data protection legislation.

7. Special Category Data

Special category personal data includes information such as:

  • Racial or ethnic origin;

  • Political opinions;

  • Religious or philosophical beliefs;

  • Trade union membership;

  • Genetic information;

  • Biometric information used for identification;

  • Health information; and

  • Information concerning a person's sex life or sexual orientation.

We generally do not seek to collect special category data through our website.

If such information is required as part of a specific research project, it will only be collected and processed where there is an appropriate lawful basis and additional conditions required by applicable data protection law have been satisfied.

8. How We Share Personal Data

We may share personal information with selected third parties where necessary for legitimate business purposes, to provide our services, or where required by law.

These third parties may include:

  • IT and technology providers;

  • Website hosting providers;

  • Website development and maintenance providers;

  • Cloud storage providers;

  • Email and communication providers;

  • Accounting and bookkeeping providers;

  • Payment service providers;

  • Professional advisers;

  • Legal advisers;

  • Insurance providers;

  • Business partners;

  • Research-related service providers; and

  • Government authorities, regulators or law enforcement agencies where legally required.

We require appropriate third parties that process personal data on our behalf to handle that information securely and in accordance with applicable data protection requirements.

We do not sell personal information to third parties.

9. International Transfers

Some of our service providers or technology providers may process personal data outside the United Kingdom.

Where personal data is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful under applicable data protection legislation.

Depending on the circumstances, this may include relying on:

  • An adequacy decision or regulations;

  • The UK International Data Transfer Agreement;

  • The UK Addendum to EU Standard Contractual Clauses; or

  • Another lawful transfer mechanism recognised under applicable data protection law.

We will seek to ensure that appropriate safeguards are in place before transferring personal data internationally where required.

10. Data Retention

We will retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The appropriate retention period will depend on factors including:

  • The nature of the information;

  • The purpose for which it was collected;

  • Whether we have an ongoing relationship with you;

  • Legal and regulatory requirements;

  • Accounting and tax obligations;

  • Contractual requirements;

  • Potential legal claims; and

  • Our legitimate business requirements.

When personal information is no longer required, we will take reasonable steps to securely delete, anonymise or otherwise dispose of it.

11. Data Security

We take the security of personal information seriously.

We use reasonable technical and organisational measures designed to protect personal data against:

  • Unauthorised access;

  • Accidental loss;

  • Destruction;

  • Misuse;

  • Alteration;

  • Disclosure; and

  • Other forms of unauthorised processing.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

You should therefore take appropriate precautions when communicating sensitive information online.

12. Cookies

Our website may use cookies and similar technologies.

Cookies are small text files that may be stored on your device when you visit a website.

Cookies can be used for purposes including:

  • Ensuring the website operates correctly;

  • Remembering preferences;

  • Understanding how visitors use the website;

  • Measuring website performance;

  • Improving website functionality;

  • Security; and

  • Analytics and marketing, where applicable.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.

Where our website uses third-party analytics, advertising or similar technologies, additional information may be provided through our cookie notice or cookie management tool.

13. Marketing Communications

We may occasionally contact you with information about our services, research activities, business updates or other information that may be relevant to you.

Where required by law, we will obtain your consent before sending direct electronic marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe mechanism included in the relevant communication or by contacting us using the details provided below.

Please note that even if you opt out of marketing communications, we may still contact you where necessary in relation to an existing business relationship, contractual matter, enquiry, transaction or other legitimate business purpose.

14. Third-Party Websites

Our website may contain links to third-party websites, platforms or services.

These websites are operated independently from Silverline Market Research and may have their own privacy policies and terms.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

15. Your Data Protection Rights

Under UK data protection law, you may have a number of rights in relation to your personal data.

Subject to applicable legal requirements and exemptions, these may include:

Right of Access

You may request a copy of the personal information we hold about you.

Right to Rectification

You may ask us to correct inaccurate or incomplete personal information.

Right to Erasure

In certain circumstances, you may ask us to delete your personal information.

Right to Restriction

You may request that we restrict the processing of your personal data in certain circumstances.

Right to Data Portability

In certain circumstances, you may request that personal information you have provided to us is transferred to you or another organisation in a structured, commonly used and machine-readable format.

Right to Object

You may have the right to object to certain processing activities, particularly where we rely on legitimate interests.

You also have an absolute right to object to direct marketing.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

The withdrawal of consent does not affect processing carried out before consent was withdrawn.

16. How to Exercise Your Rights

If you would like to exercise any of your data protection rights, please contact us:

Email: info@silverlinemarketresearch.com

Address:
Silverline Market Research Ltd
27 Old Gloucester Street
London
United Kingdom
WC1N 3AX

We may need to request additional information from you to verify your identity before responding to certain requests.

This is intended to protect personal information from being disclosed to someone who does not have a right to receive it.

We will generally respond to valid requests within the timeframe required by applicable data protection legislation.

17. Complaints

If you have concerns about how we have handled your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

You also have the right to lodge a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO).

Further information about making a complaint can be found on the ICO's website.

18. Children's Privacy

Our website and services are primarily intended for businesses, professionals and adult users.

We do not knowingly collect personal information from children through our website unless such collection is necessary for a legitimate research project and appropriate safeguards are in place.

If you believe that a child has provided personal information to us without appropriate consent or authorisation, please contact us so that we can investigate and take appropriate action.

19. Automated Decision-Making and Profiling

We do not generally use personal information collected through our website to make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.

If this changes in the future, we will provide appropriate information and safeguards as required by applicable data protection legislation.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our services;

  • Changes to our website;

  • Changes in technology;

  • Changes to our data processing activities;

  • Changes to applicable legislation; or

  • Changes to regulatory guidance.

Any updated version will be published on this page with a revised "Last Updated" date.

We recommend reviewing this Privacy Policy periodically to remain informed about how we handle personal information.

21. Contact Us

If you have any questions about this Privacy Policy, our handling of personal data, or your data protection rights, please contact us.

Silverline Market Research Ltd

Company Registration Number: 17144616

Registered Address:
27 Old Gloucester Street
London
United Kingdom
WC1N 3AX

Email: info@silverlinemarketresearch.com

Website: silverlinemarketresearch.com

22. Further Information

For further information about your rights and data protection in the United Kingdom, you can visit the website of the Information Commissioner's Office (ICO).

Silverline Market Research Ltd is committed to handling personal information responsibly, transparently and securely and to complying with applicable UK data protection legislation.

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